Legal

Privacy Policy

This Privacy Policy explains how Powerpurificatio collects, uses, stores, and protects your personal information when you visit our website or use our walking habit coaching services.

Last updated:

1. Data Controller

The data controller responsible for your personal data is:

Powerpurificatio
Götgatan 36, 118 46 Stockholm, Sweden
Email: assist@powerpurificatio.world
Phone: +46 8 643 31 10

As the data controller, we determine the purposes and means of processing your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and the Swedish Data Protection Act (SFS 2018:218).

2. Scope of This Policy

This Privacy Policy applies to all personal data we process in connection with:

  • Your use of our website at powerpurificatio.world
  • Your subscription to and participation in our walking habit coaching services
  • Communications you initiate with us via contact forms, email, or telephone
  • Your participation in optional community challenges or educational programmes
  • Marketing communications where you have provided consent

This policy does not apply to third-party websites linked from our platform. We encourage you to review the privacy policies of any external sites you visit.

3. Categories of Personal Data We Collect

3.1 Data You Provide Directly

When you contact us, register for coaching, or interact with our services, we may collect:

  • Identity data: full name, title
  • Contact data: email address, telephone number, postal address
  • Communication data: messages, inquiries, and feedback you send us
  • Coaching-related data: walking goals, schedule preferences, activity levels you voluntarily share
  • Consent records: documentation of permissions you grant for data processing, marketing, or cookies
  • Payment data: billing information processed through our secure payment provider (we do not store full card numbers)

3.2 Data Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

  • IP address (anonymised where possible for analytics purposes)
  • Browser type and version
  • Operating system
  • Referring URL and pages visited on our site
  • Date and time of access
  • Device identifiers and screen resolution

This data is collected through cookies and similar technologies as described in our Cookie Policy. Non-essential cookies are only activated with your consent.

4. Legal Basis for Processing

We process your personal data only when we have a valid legal basis under GDPR Article 6. The bases we rely upon include:

  • Contractual necessity (Art. 6(1)(b)): Processing required to deliver coaching services you have subscribed to, including plan creation, check-ins, and billing.
  • Legitimate interests (Art. 6(1)(f)): Improving our website, preventing fraud, ensuring network security, and responding to inquiries — balanced against your rights and freedoms.
  • Consent (Art. 6(1)(a)): Analytics cookies, marketing communications, and optional data uses where consent is required. You may withdraw consent at any time without affecting the lawfulness of prior processing.
  • Legal obligation (Art. 6(1)(c)): Retaining financial records for tax and accounting purposes as required by Swedish law.

5. Purposes of Data Processing

We use your personal data for the following specific purposes:

  1. Providing and administering walking habit coaching services, including personalised plans and scheduled check-ins
  2. Processing payments and managing your subscription account
  3. Responding to inquiries submitted through our contact form or email
  4. Sending service-related communications such as appointment reminders, plan updates, and billing notifications
  5. Improving our website functionality and user experience through aggregated analytics
  6. Complying with legal and regulatory obligations applicable in Sweden and the European Union
  7. Protecting our rights, property, and safety, and that of our clients and the public

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.

6. Data Sharing and Recipients

We do not sell your personal data. We may share data with the following categories of recipients, strictly for the purposes outlined above:

  • Service providers: Hosting providers, email delivery services, payment processors, and video conferencing platforms bound by data processing agreements
  • Professional advisers: Accountants and legal counsel where necessary for compliance or dispute resolution
  • Public authorities: When required by law, court order, or regulatory request

Where data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or adequacy decisions.

7. Data Retention Periods

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

  • Active coaching clients: Data retained for the duration of the subscription plus twelve months to handle post-service inquiries
  • Contact form inquiries: Retained for twenty-four months unless a coaching relationship is established
  • Financial and billing records: Retained for seven years in accordance with Swedish accounting legislation (Bokföringslagen)
  • Marketing consent records: Retained for the duration of consent plus three years for compliance documentation
  • Analytics data: Aggregated and anonymised data may be retained indefinitely; identifiable data is deleted after twenty-six months
  • Cookie data: Retention periods vary by cookie type as detailed in our Cookie Policy

When retention periods expire, data is securely deleted or anonymised so it can no longer be associated with you.

8. Security Measures

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • HTTPS encryption for all data transmitted between your browser and our servers
  • Access controls limiting personal data access to authorised personnel on a need-to-know basis
  • Regular security assessments of our systems and third-party providers
  • Secure password policies and multi-factor authentication for internal systems
  • Employee training on data protection principles and incident response procedures
  • Encrypted storage for sensitive client coaching records

While we strive to protect your data, no method of electronic transmission or storage is completely secure. We encourage you to use strong passwords and protect your account credentials.

9. Your Rights Under GDPR

As a data subject in the European Union, you have the following rights regarding your personal data:

  • Right of access (Art. 15): Request a copy of the personal data we hold about you
  • Right to rectification (Art. 16): Request correction of inaccurate or incomplete data
  • Right to erasure (Art. 17): Request deletion of your data where no compelling reason exists for continued processing
  • Right to restriction (Art. 18): Request that we limit processing under certain circumstances
  • Right to data portability (Art. 20): Receive your data in a structured, machine-readable format
  • Right to object (Art. 21): Object to processing based on legitimate interests or for direct marketing
  • Right to withdraw consent (Art. 7(3)): Withdraw consent at any time where processing is consent-based
  • Right not to be subject to automated decision-making (Art. 22): Not be subject to decisions based solely on automated processing

To exercise any of these rights, contact us at assist@powerpurificatio.world. We will respond within thirty days. We may request verification of your identity before processing your request.

10. Complaints to Supervisory Authority

If you believe we have not handled your personal data appropriately, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY):

Integritetsskyddsmyndigheten
Box 8114, 104 20 Stockholm, Sweden
Website: www.imy.se

11. Children's Privacy

Our services are intended for individuals aged eighteen and over. We do not knowingly collect personal data from children under sixteen without verifiable parental consent. If you believe we have inadvertently collected data from a minor, please contact us immediately so we can delete it.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. Material changes will be communicated via email to active clients or through a prominent notice on our website. The date at the top of this page indicates when the policy was last revised.

13. Contact Us

For any questions about this Privacy Policy or our data processing practices, please contact:

Powerpurificatio
Götgatan 36, 118 46 Stockholm, Sweden
Email: assist@powerpurificatio.world
Phone: +46 8 643 31 10

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